The Business Communication Handbook, 11e helps learners to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication.
Closely aligned with the competencies and content of BSB40215 Certificate IV in Business and BSB40515 Certificate IV in Business Administration, the text is divided into five sections:
- Communication foundations in the digital era
- Communication in the workplace
- Communication with customers
- Communication through documents
- Communication across the organisation
Highlighting communication as a core employability skill, the text offers a contextual learning experience by unpacking abstract communication principles into authentic examples and concrete applications, and empowers students to apply communication skills in real workplace settings.
Written holistically to help learners develop authentic communication-related competencies from the BSB Training Package, the text engages students with its visually appealing layout and full-colour design, student-friendly writing style, and range of activities.
Key Features:
- Mapping grid helps instructors map content to the requirements of the unit of competency
- Online chapters (MindTap only) provide additional content to support instructors to deliver the Cert IV courses
- Assessment Tools (Online) offer various types of customisable assessment instruments such as Written questions, Projects, Case Studies and Third-party reports to help instructors design and administer assessments
Contents:
Part 1 Communication foundations for the digital era
- Understanding communication practices
- Develop emotional intelligence and interpersonal intelligence
- Improve adaptability to change
- Develop communications skills for employment
Part 2 Communication strategies in the workplace
- Organise workplace information
- Manage work priorities and professional development
- Deliver presentations and speeches
- Develop negotiation and conflict management skills
- Implement and monitor a safe workplace
Part 3 Communication with customers
- Deliver and monitor services to address customer needs
- Manage customer engagement
Part 4 Communication through documents
- Analyse and present research information
- Communicate using graphics and visual aids
- Effective business writing
- Write emails, letters and memos
- Write short reports
- Write long reports
- Write technical documents and proposals
Part 5 Communication across organisations
- Develop effective workplace relations
- Manage team effectiveness
- Lead and develop teams and individuals
- Organise and manage meetings
ISBN | 9780170419499 |
Publisher | Nelson |
Product Type | Student Books, |
Year Level | VET, |
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