Graphic Design Australian Style Manual

The essential tools for starting your career as a graphic designer. Graphic Design Australian Style Manual is the first textbook for students written with an Australian and New Zealand focus. In a rapidly changing design environment, it provides young designers with the grounding they will need to meet new challenges and make their own mark.

The book covers foundation topics such as colour and elements, typography, prepress, layouts and grids, and progresses to digital design, packaging and environmental design. It gives guidance on how to approach problem solving and researching, deals with client liaison and the practicalities of the business side of graphic design. Richly illustrated, Graphic Design showcases the work of outstanding Australian and New Zealand designers and shares insights into the lives of professionals in the local design community through 18 spotlight features.

The authors are highly regarded educators and professional graphic designers who have recognised the need for a textbook of this kind. Graphic Design Australian Style Manual is unique in its approach to the theory and thought behind graphic design. It equips students with the tools and inspiration they need to channel their creativity and will remain a handy reference long after they have graduated as professional designers.

Content

• Ch. 1: Design and its audience
• Ch. 2: Conceptualising and process
• Ch. 3: Colour, elements and illustration
• Ch. 4: Typography
• Ch. 5: Print design
• Ch. 6: Pre-press and print
• Ch. 7: Digital design
• Ch. 8: Three-diminsional design
• Ch. 9: Studying and beyond

Awards

'Best Designed Tertiary & Further Education Book' 2012, Australian Publishers Association 60th Annual Book Design Awards